Undoubtedly, IT yog qhov nyuaj tshaj plaws 10 xyoo rau kev lag luam tsoos tsho hauv 10 xyoo dhau los, thawj thawj cov khoom siv hluav taws xob ua lag luam tawv tawv lub neej, kom txog rau thaum xyoo tas los no, tsuas yog qee qhov tawg mus thoob plaws hauv cov tuam txhab kev lag luam tsoos tsho muag kev loj hlob, 90% ntawm cov tuam txhab yog hauv kev poob qis, tab sis qhov kev faib ua feem ntawm cov khoom siv tau hloov pauv hauv kev lag luam tsoos tsho muaj ntau dua 40%, piv nrog lwm cov kev lag luam, cov khaub ncaws tsoos khw muag khoom hauv Internet ntaus iab heev.

Raws li qhov tshwm sim, ntau lub khw muag khoom lub cev tau pib mus rau txoj kev lag luam e-lag luam, tab sis vim tsis muaj kev siv thev naus laus zis, lub khw feem ntau yuav tsum muaj ob pawg ntawm cov neeg ua haujlwm, lub chaw tswj hwm, lub kav dej kav dej, ob chav peev ntawm cov neeg ua haujlwm. thiab cov khoom siv, qhov tshwm sim yog dhau mus.

Nws tsim nyog, yog tias lub khw muag khoom tau nyiaj, tab sis kev lag luam online yog qhov zoo tiag tiag los ua qhov tseeb? Peb txhua tus paub tias 90% ntawm kev lag luam e-lag luam ntawm cov lag luam tsis tau txais txiaj ntsig tam sim no, xws li Alibaba. Thaum koj muaj ecosystem uas 90% ntawm cov neeg tsis tau txais nyiaj, qhov ntawd yog thaum txhua tus yuav tsum khiav, thiab qhov ecosystem tsis yog yav tom ntej ntawm kev muag khaub ncaws.

Ua ntej, cia txoj kev xav hloov thiab lub neej qeb yuav paub tabmaj mam

Lub neej yav tom ntej zoo li cas? Nyob rau hauv lub neej yav tom ntej, cov tsoos khaub ncaws khw muag khoom cib-thiab-mortar yuav poob lwm 50%, leej twg yuav yog tus ploj 50% thiab leej twg yuav yog tus tseem ci ntsa iab 50%, nyob ntawm seb leej twg yuav cawm tau lawv tus kheej.

Cov poj niam hnav, txiv neej hnav, kev ua si, zam txiv neej hnav, sab nraum zoov, nrov logo, txhua pawg pib paub tab thiab kev sib tw hnyav. Qeb ua lag luam suav txog 40% lossis ntau dua ntawm txhua qeb cov quota. Kev nce ntawm lub logo nrov hauv ob xyoos dhau los, tsis muaj kev coj noj coj ua tiag tiag.

Apparel khw muag khoom lag luam uas tsis muaj teeb meem rau kev nkag. Txawm li cas los xij, tag nrho theem ntawm cov neeg ua haujlwm thiab cov kws tshaj lij hauv kev lag luam no tsis sib xws, thiab lawv feem ntau tau ua haujlwm ntau xyoo. Lawv yog cov thawj coj uas paub qee lub tswv yim tab sis muaj lub zeem muag siab tab sis tsis txawj ntse. Khaub ncaws khw muag khoom, tuaj yeem paub qhov kev lag luam no, tuaj yeem koom nrog hauv kev lag luam muag khoom.

Tam sim no, cov khw muag khaub ncaws feem ntau muab faib ua cov tsoos thiab muag muag sai, thiab kev txhim kho ntawm theem pib qeeb. Nyob rau hauv 2010, thoob ntiaj teb FMCG hom nkag mus hauv Suav lag luam ntawm ib qho loj. Nyob rau hauv lub golden lub sij hawm nyob rau hauv lub xyoo tom ntej, lub khw ceev ceev heev, uas muaj kev cuam tshuam zoo rau cov khw muag khoom tsoos tsho hauv tsev. Tsis tas li ntawd, kev txhim kho ntawm e-lag luam ntawm qhov cuam tshuam ntawm cov khoom lag luam hauv tsev kuj yog ib zaj dab neeg ntev. Txawm li cas los xij, txij li xyoo 2015, cov khw muag khoom ceev thoob ntiaj teb no kuj tau pib qeeb, thiab txawm tias ntau ntawm lawv tau pib kaw cov khw muag khoom thiab nthuav lawv cov kab sub.

Tab sis nyob rau hauv xyoo tas los no cov pins ceev ceev tau sim kom tau los ntawm cov channel hauv online, tab sis nws kuj yog ib qho nyuaj kom tau txais txoj hauv kev vam khom rau qhov kev loj hlob loj.

Qhov thib ob, xav hloov ob peb lub tswv yim tus kws kho mob tam sim no

Cov tuam txhab uas tuaj yeem muaj sia nyob thiab ua tau zoo yav tom ntej yuav tsum muaj plaub yam: kho vajtse, software, Internet thiab cov ntsiab lus. Thiab plaub yam khoom no yuav tsum sib xyaw ua ke, ua kom sib ntxiv.

Cov khw muag khaub ncaws yav tom ntej, tsis yog txhua lub khw muag khoom yuav ploj mus, lub khw muag khoom yuav muaj nyob, tab sis nws nyob ntawd thiab tsis muaj lub khw hauv online sib cais kev ywj pheej, tab sis kev sib koom ua ke sib koom ua ke tag nrho OTO, lub koom haum lub khw yog kev sib txawv ntawm kev nkag, yog qhov tob ntawm cov kev pabcuam. nkag mus point, yog muab cov neeg siv kev paub ntau dua thiab lub qhov rais kev paub, yog coj cov neeg siv khoom mus rau hauv online nce zaus yog qhov tseem ceeb ntawm kev noj.

Kev soj ntsuam ntawm lub neej yav tom ntej ntawm cov khw muag khoom, KPI tsis yog tus neeg muag khoom ntxiv lawm, tab sis yog tias koj tsim kev sib raug zoo thiab cov neeg siv khoom, cov neeg siv khoom ntseeg siab rau koj, txawm tias nyob rau hauv koj cov kev taw qhia thiab cov kev pabcuam hauv online, kev txiav txim ntau dua, qhov no yog tus yuam sij rau cov neeg siv khoom. yav tom ntej ntawm kev lag luam, yuav tsum nyob ib ncig ntawm cov neeg siv khoom, sim sib sau cov neeg siv khoom ua lag luam tshiab.

Lub khw muag khoom qauv ntawm lub neej yav tom ntej yuav tsum yog point-to-point, tus neeg-rau-tus neeg, decentralized thiab disintermediated, ib hom ca, multi-dimensional qauv mus rau peb los yog txawm ob qhov ntev. Uas yog hais tias, nws tsis zoo li yav dhau los, muaj cov khaubncaws sab nraud povtseg ntawm cov neeg muag khoom, muaj ib theem ntawm cov neeg sawv cev, manufacturers yog cov muag khoom ncaj qha, ncaj qha nrog cov neeg siv khoom los tsim kom muaj kev sib raug zoo.

A. Kev lag luam ncaj qha ntawm lub tuam txhab lag luam yuav muab kev cob qhia kev tshaj lij, thiab kev tswj kev lag luam zoo dua.

B. Qee cov neeg ua haujlwm nrog cov nplai hauv cheeb tsam tau hloov pauv lossis hloov mus rau cov tuam txhab tshwj xeeb.

C. Cov neeg ua haujlwm feem ntau tseem nyob hauv hom kev yug yaj, tsis muaj peev xwm ntawm cov ntaub ntawv txheeb xyuas, kev tswj xyuas cov khw muag khoom, kev cob qhia thiab tso saib. Qhov tseem ceeb tshaj, lawv cia siab rau lawv tus kheej kev paub thiab kev xav, yog li nws yog ib qho nyuaj rau ua tiav kev nce qib thiab kev loj hlob.

Third, Dab tsi ntawm peev peev thiab hloov pauv tau ua lub khw muag khoom tom qab kev hloov pauv

Yuav ua li cas raws nraim lub khw yuav zoo li yav tom ntej thiab yuav ua li cas siv qhov kev hloov pauv thiaj li txeeb tau lub sijhawm los qhia cov ncuav mog qab zib hauv kev ua lag luam ntau txhiab lab.

Yooj yim rau yav tom ntej, tag nrho cov khoom hauv khw muaj lawv tus kheej qr code, cov cai qhia txog ntau yam ntsiab lus ntawm cov khoom, lub khw muaj ntau yam kev paub dhau los thiab tso saib, tuaj yeem ncaj qha mus yuav, kuj tuaj yeem nyob hauv tsev mus yuav hauv online, hauv online. thiab offline tag nrho cov khoom lag luam cov ntaub ntawv, cov neeg siv khoom cov ntaub ntawv los ntawm cov txheej txheem IT technology kom paub txog kev sib koom ua ke, tag nrho cov uas muaj Internet mobile.

Txhua tus neeg nyob hauv qhov chaw txaus siab heev rau lub khw muag khoom cib-thiab-mortar tshiab no. Txawm li cas los xij, qee qhov kev lag luam sai sai nug seb cov khaub ncaws uas lawv tsim tam sim no puas yog rau cov neeg siv khoom loj, tsis yog cov khaub ncaws zoo heev thiab zoo. Xws li lub khw yav tom ntej tsis haum rau lawv.

Qhov tseeb, lub khw ntawm lub neej yav tom ntej yuav tsum muaj peb tus qauv: ib qho hauv cov tsev ua haujlwm, ib qho hauv cov neeg nyob ib puag ncig, thiab ib qho nyob rau hauv cheeb tsam.

Tag nrho cov peev peev nyiaj tau los rau hauv qhov kev nce siab, rau cov tshiab rau hauv cov khw muag khoom lag luam hauv khw muag khoom, khw kho kom zoo nkauj, thawj cov khoom lag luam thiab lwm yam kev nqis peev yog tam sim no ntau dua thiab loj dua, nyob ntawm ntau hom kev lag luam, kev nqis peev hauv khw feem ntau. los ntawm 200,000-300,000 pib kab, tsis capped. Rau cov khw muag khoom lag luam ua haujlwm los ntawm kev sib koom ua lag luam, daim ntawv qhia txhua hli lub voj voog feem ntau yog 60 hnub. Nyob rau hauv rooj plaub ntawm cov khw muag khoom nrog kev qiv nyiaj tsis txaus, lub voj voog qiv yuav yog 3 mus rau 5 lub hlis. Qhov no yog qhov tshwm sim ze-tuag rau cov neeg ua haujlwm tsis raug.

Tam sim no, kev txiav txim ntawm cov khaub ncaws hauv tsev yog feem ntau raws li yav tom ntej, uas feem ntau muab tso rau hauv ob peb lub hlis twg hauv ib xyoos. Qee lub lag luam uas paub tab tau muab tso rau plaub zaug, thiab ntau zaus, muaj rau lub rooj sib tham. Kev txiav txim yav tom ntej yuav tsum muaj qee feem pua ​​​​ntawm qhov tso nyiaj, uas ua rau muaj kev kub ntxhov rau cov peev txheej ua haujlwm.

Plaub, cov khoom muag thiab cov txiaj ntsig ntawm yav tom ntej suburban qauv ntawm cov khw muag khoom

Nyob rau hauv cov ntaub ntawv ntawm kev lag luam-neeg siv khoom loj, cov khw hauv nroog ntawm lub neej yav tom ntej yuav haum rau nws. Xauv lub tsev khaws khoom pheej yig hauv thaj chaw deb nroog nrog ntau qhov chaw thiab tig mus rau hauv lub khw muag khoom futuristic rau cov khw muag khaub ncaws, qhov twg txhua yam tuaj yeem sim thiab tag nrho cov khaub ncaws pheej yig dua hauv online.

Nyob rau tib lub sijhawm, txhua tus neeg ua haujlwm tau koom nrog cov kws tsim qauv khaub ncaws, thaum cov neeg siv khoom yuav khoom ntawm no, c yog tus tsim khaub ncaws zoo nkauj, nrog tus kws tsim qauv thiab tus kws tsim qauv xaiv thiab yuav, txhua tus neeg siv khoom tuaj yeem ua 5-10 feeb ntawm kev thov tshawb fawb. , thiab tom qab ntawd los ntawm cov neeg tsim qauv nrog cov lus qhia tshaj lij los muab cov txheej txheem kev yuav khaub ncaws rau lawv xaiv thiab sib tw, thaum kawg tuaj yeem sim nws hauv kev paub hauv khw, xaiv cov khaub ncaws tsim nyog, txhua yam ntawm online tuaj yeem them, thiab tom qab ntawd cov khaub ncaws tuaj yeem ua tiav ob peb hnub tom qab xa mus tsev.

Yav tom ntej, lub Hoobkas yuav yog lub khw muag khoom. Ntev npaum li cov neeg ua haujlwm ntau qib raug tshem tawm thiab cov txiaj ntsig siab tau rov qab los rau cov neeg siv khoom, tib lub sijhawm, cov neeg siv khoom yuav txaus siab siv qee lub sijhawm thiab tus nqi mus rau qhov chaw nyob deb mus yuav khoom.

Khaws txhua hnub (qis, txiav, lwm yam nuj nqis) hauv khw txhua txhua xyoo, tsuas yog qee cov npe muaj zog tuaj yeem muaj qee qhov kev sib tham.

Cov khoom muag yeej ib txwm yog qhov teeb meem loj tshaj plaws ntawm kev lag luam khaub ncaws. Tam sim no, cov npe sib txawv muaj cov tswv yim sib txawv rau kev zom cov khoom tawm ntawm lub caij nyoog vim yog qhov teeb meem ntawm cov khoom lag luam. Tab sis ntau tus neeg ua haujlwm tau raug rub los ntawm cov khoom muag.

Tag nrho cov qauv ntawm kev muag khoom luv nqi tau nce xyoo los ntawm lub xyoo. Ntawm qhov tod tes, nws yog kev siv zog ntawm kev sib tw hom; ntawm qhov tod tes, nws yog qhov ziab thiab nuv ntses ntawm cov tswv lag luam rau cov ntsuas kev ua haujlwm txhua xyoo. Kev lag luam cov nyiaj tau los feem ntau yog nyob ib ncig ntawm 10%, thiab ntau tus tswv lag luam muaj cov paj qis qis dua 10%.

Rau cov lag luam, lawv tuaj yeem tsis tsuas yog txuag cov nqi xwb, tab sis kuj muaj kev nkag siab ncaj qha ntawm cov neeg siv khoom xav tau, nyiam thiab cov ntaub ntawv, txhawm rau tsim kom muaj kev sib raug zoo thiab muaj zog, ua tiav cov cwj pwm siv ntau zaus, thiab coj lwm lub kiv puag ncig rau tag nrho kev lag luam. .

Thib tsib. Cov qauv hauv zej zog ntawm cov khw muag khoom yav tom ntej

Yuav ua li cas txog lub zej zog qauv khw ntawm lub neej yav tom ntej? Kev pabcuam thiab kev ntseeg siab yog lub hauv paus ntawm lub zej zog lub khw yav tom ntej.

Xws li qhib lub khw hauv zej zog, hauv ib cheeb tsam hauv cov neeg nyob ze yuav muaj ntau tus neeg siv khoom, tej zaum yuav muaj kev paub txog poj niam, tej zaum yuav muaj niam tsev, thiab lwm yam., txhua tus neeg xav tau sib txawv, cov khw hauv zej zog yuav tsum tau ua. nkag siab txog cov kev xav tau ntawm cov neeg siv khoom sib txawv, ua kom haum rau lawv, cov kev cai ntawm no tsis yog hais tias ua cov khaub ncaws, tab sis rau lawv cov dej num, ua raws li tus neeg yuav khoom los ntawm lawv cov kev xav tau, xaiv cov khoom rau lawv, kom me me thiab zoo nkauj, txuag cov nqi, lawv xaiv tus neeg ua haujlwm tuaj yeem xa cov ntaub ntawv ceeb toom sib txawv raws li cov neeg sib txawv, hom khaub ncaws twg yuav zoo rau koj, tau xaiv rau koj, Cov neeg yuav khoom hauv online tuaj yeem xauj thiab tso xaj ncaj qha, lossis teem caij sim sim lawv hauv lub khw muag khoom lub cev.

Thaum cov neeg siv khoom ntseeg siab rau cov neeg pabcuam hauv khw hauv cov khw muag khoom hauv zej zog thiab tsim kom muaj kev sib raug zoo, lawv tuaj yeem muab cov neeg pabcuam hauv khw xaiv ntau dua, xws li cov khaub ncaws ntawm lwm tus neeg hauv tsev neeg, uas tuaj yeem maj mam txuas mus rau qhov xav tau ntawm lwm yam khoom hauv tsev. .

Kev ntsuas ntawm tus neeg muag khoom txoj kev vam meej yav tom ntej yuav tsum yog nws lub peev xwm los sau cov neeg siv khoom.

Thawj qhov kev txiav txim siab hauv kev tsim ntawm lub tuam txhab tus nqi saw, thawj txheej yog ib txwm siv, cov lag luam khaub ncaws yuav tsum zoo li no, cov neeg uas ib txwm cuam tshuam nrog cov neeg siv, muag khaub ncaws kuj tsis paub leej twg muag lub sij hawm dhau mus, hloov cov tswv yim thiab nrog lub cev zoo. txoj cai puag hauv Is Taws Nem thiab txawb Is Taws Nem yog cov khaub ncaws khw muag khoom lag luam kom tsis txhob muaj kev hloov pauv, txoj kev inevitable tawm los ntawm lub caij ntuj no txias.

Nkauj tawm tshiab 2019-2020 suab nkauj kho siab

Cov lag luam loj nrog lub zog muaj zog yuav maj mam kho cov kev lag luam nce qib, qhia txog lub npe tshiab thiab cov khw muag khoom pheej hmoo khi hom, thiab ua rau muaj kev mob siab rau ...

Cov khoom lag luam nrog kev pom zoo, zoo ib yam li cov tuam txhab lag luam uas tau xav tau kev hloov kho thiab tau hloov kho nyob rau hauv cov xyoo dhau los, nrog rau cov khoom lag luam kub tshiab, txuas ntxiv tawm ntawm xiav, thiab txuas ntxiv nthuav lawv txoj kev lag luam los ntawm kev cia siab rau. muaj peev xwm tig rov qab txiav txim sai sai thiab taug qab kev txiav txim hauv cov phiaj me me, nrog rau qhov kub thiab txias nrog kev ua tau zoo ntawm ib lub khw muag khoom…

Thaum twg cov khw muag khaub ncaws khw muag khoom yuav tsis muaj neeg tuaj yeem? Cia ib leeg ua tsis tau, yav dhau los thaum tsis muaj tsheb, nees khiav ntawm txoj kev, tsis muaj cov thawv, thiab cov neeg nqa khoom ua haujlwm ntawm cov chaw nres nkoj, kev txawj ntse tuaj yeem ua tau ntau yam tam sim no uas cov kws kho mob yooj yim yav tom ntej tsuas yog hloov tau yog tias lawv ua. tsis txhim kho lawv tus kheej.